SportsGecko makes matchday measurable.

Live sport brings people into pubs. SportsGecko makes that traffic measurable, social and commercially repeatable, by combining free-to-play Football predictions, anonymous venue footfall sensing and live engagement data.

✓
MVPTested
▢
Native appIn progress
▦
H2 2026Pub pilots
▶
Free-to-playNo betting
£
Target licenseUSD 590 / mo
The Crown Pub
Arsenal vs Aston Villa · Live 21:43
Guests in venue
0
18% vs baseline
Active players
0
24% vs last match
Activation rate
0%
12 pp vs baseline
Dwell time uplift
+0 min
vs baseline
Repeat visitors
+0 pp
vs baseline
Sponsor interactions
0
Sponsor active
Footfall today
12:0015:0018:00Kick-offFull-time

Pubs pay for live sport, but operate blind.

Traffic is invisible

Pubs know what they sold. They rarely know real matchday footfall, when traffic peaks, or who came back.

Footfall hides in receipts

Retention is hard

Guests come for the match, but venues lack tools to bring them back next match. No follow-up, no membership, no proof of repeat.

↗ Need a return loop

Sponsors lack proof

Brands buy exposure, but venues struggle to show measurable participation. Impressions are not engagement.

Decisions are gut feeling

Owners compare matchdays manually, without live data or weekly insights. The dashboard owners need does not exist yet.

? + ? = $

The moat: anonymous footfall + live engagement data.

Sensor

Counts guests in and out anonymously

No IDs, no faces. Just venue footfall over time.

App

Captures opted-in matchday engagement

Football predictions. Free to play. Designed to be shared.

Dashboard

Shows traffic, players, return rates

The first dashboard built around live sport in venues.

Sponsor proof

Turns participation into measurable activation

Brands get evidence: players, shares, scans, repeat.

This combination, anonymous venue traffic + live fan engagement, is the core SportsGecko moat.

Football predictions are the wedge. Venue intelligence is the platform.

B2C · Football predictions

Global fan app. Free to play.

Designed for the 2026 football summer.

  • Pick a match, build your 4×4 board
  • Play live alongside the broadcast
  • Share result cards to TikTok and Stories
  • Join friends or creator-host challenges
B2B · SportsGecko for venues

Venue-native platform. Recurring revenue.

QR table cards · venue dashboard · sponsor placements.

  • QR table cards, venue-locked matchday play
  • Footfall sensor + live venue dashboard
  • Sponsor placements (board, cards, leaderboards)
  • Monthly pub licence (target USD 590 / mo)

The dashboard pub owners have never had.

The Crown Pub · Arsenal vs Aston Villa LIVE 74'
Guests today
0
18% vs baseline
Active players
0
24% vs last match
Activation rate
0%
12 pp vs baseline
Dwell time uplift
+0 min
vs baseline
Repeat visitors
+0 pp
vs baseline
Est. sales uplift
+0%
vs baseline
Footfall over time
12:0015:0018:00Kick-offFull-time
Active players over match
Kick-off15'30'45'Full-time
Top engagement triggers
Goal moments78%
Bingo near-miss62%
Result card shared48%
Leaderboard update41%
Upcoming matches
⚽ Liverpool vs Wolves Sat 16:00
⚽ Tottenham vs Man Utd Sun 17:30
⚽ Chelsea vs Arsenal Sun 20:00
View all matches →

License first. Sponsor upside later. Venue intelligence over time.

Monetisation order: pub license first→sponsor pilots→creator campaigns→venue intelligence.

From proof phase to repeatable venue model.

Pubs (cumulative) Revenue scenario (NOK m)
12 104 420 1,200 2,800 5,750 2026 2027 2028 2029 2030 2031 6,000 4,000 2,000 0 0.1 1.5 95.9 300 500 800

Internal scenario model only, not a forecast. Depends on paid conversion, CAC, churn, sponsor validation and rollout capacity.

Proven so far

  • MVP tested during live match events
  • Core football predictions loop works
  • Users understand the product
  • Positive concept feedback
  • Pub interest confirmed
  • Native iOS and Android app in progress

We claim a validated product loop, not yet a fully validated business model.

Next proof points

  • Match 1 to Match 2 retention
  • Paid pub conversion
  • Venue traffic uplift
  • Dwell-time and spend impact
  • Sensor economics
  • CAC and churn
  • Sponsor activation pricing

Sensor is the moat, rollout stays controlled.

1
Phase 1
App, QR table cards and dashboard pilot.
2
Phase 2
Sensor added in selected pilot venues.
3
Phase 3
Sensor + engagement data becomes venue intelligence layer.

Funding the proof phase

We are preparing a 2026 proof-phase round to move from product validation to documented venue economics.

Product polish & QA25%
2026 football iteration20%
UK pilot onboarding20%
Dashboard + sensor integration15%
Data infrastructure10%
Early sales5%
Sponsor pilot preparation5%
Request round details →

Built for live venues, football culture and early-stage execution.

Knut H.
Founder & CEO
Andreas B.
Product & Design
Eirik S.
CTO
Marius L.
Commercial
Advisory board
Live sport, venues, sponsorship
Investor FAQ

Investor questions

The questions every diligence call lands on.

No. Football predictions are free-to-play. No deposits, no cash prizes, no odds, no wagering. The host-versus-fan format is a skill-based prediction game positioned as live football entertainment, not betting.

MVP tested in live match events. Native iOS and Android in progress for the 2026 football summer. UK pub pilots opening in H2 2026.

A monthly venue licence targeting USD 590 per pub. Sponsor pilots and creator-host campaigns come on top once participation is proven.

It turns anonymous matchday footfall into measurable venue intelligence. Combined with live engagement data from the app, it is the layer no broadcaster, no booking platform and no betting product owns.

No. Pubs onboard with the app and dashboard first. Sensors roll out in Phase 2 to a controlled subset of venues, so we can validate economics before broad install.

The 2026 World Cup hosted across North America. It compresses a generational live-sport moment into 30 days of matchdays. We are building for fans during it and pubs around it.

Want the investor deck and product walkthrough?

Request access and we'll send the investor deck, current product status summary and schedule a 15-minute founder walkthrough.